This month’s employee spotlight is on Joseph Geidel!
Can you tell us about your role at the company and what you enjoy most about it?
As the Director of Marketing at Aden Brook, I oversee our outreach campaigns, highlight our heroes and help equip our sales brokers with tools to build their personal brands. I enjoy getting to use my creativity to develop campaigns that connect products with people who genuinely benefit from them. It’s always rewarding to hear when new clients discover us through our outreach efforts.
Can you share a recent accomplishment or project you’re particularly proud of?
Whether it’s organizing our presence at events like the World Dairy Expo and Equine Affaire, producing video content like the Aden Brook Podcast or our employee interview series, or crafting campaigns that showcase our brand and services, I’m especially proud when I get to use my creativity to forge connections. These projects bridge our company with clients who rely on us to help address their agricultural challenges.
What motivates or inspires you?
I’m inspired by the opportunity to share the stories of our customers and vendors. Meeting farmers who might struggle to market their products without our support reminds me of the impact we can have. Using my creativity to develop campaigns that bring attention to their hard work and resilience is deeply motivating, especially knowing that our efforts can help ease some of their burdens.
What advice would you give to someone new to the job?
To anyone new at Aden Brook, remember that you’re joining a team that supports each other’s growth. If you ever need help, don’t hesitate to reach out—learning and growing together is key to success. The experience you gain will one day enable you to help others.
•••
We Move Markets
(800) 747-3811
www.adenbrook.com